BRAND IDENTITY AND MARKETING ROLL-OUT

Creating a brand identity for ‘Cask Works’ - a 15,000 sq ft office in Fish Island, Hackney Wick. Once home to a Piano Factory and then the famous Truman Brewery (before it moved to Brick Lane), the discovery of the previous tenants heavily influenced the chosen route. The use of nostalgic monochromatic photography ensured its fascinating past was not forgotten but an important element of the brand roll-out. The architecture and brickwork of the building was also a key driver for the logo and compositional layout on all touchpoints.

Client: Strettons