Fintech Talents Festival 2021

Held at The Brewery, London, this fintech event happens every year and is the perfect opportunity for individuals and companies in financial technology to come together and network. The branding was a key element of the festival however the digital campaigning beforehand was just as important to maximise the audience and tickets sold.

Lead Designer and Artworker
As Designer, I was in charge of creating all digital and printed assets used in the lead up to the event, during the 2 day festival as well as post-event.
Digital: A 12 week campaign pushed heavily on socials and via email to attract sponsors as well as attendees. Sharing updates, speaker announcements and shout-outs beforehand meant as Designer creating a series of designed assets and animations.
Print: Designing and art working all printed signage across the 4 large stages as well as creating the way-finding navigating attendees around the building.

Arched Entrance

With a huge space to fill, an eye catching and fun design was needed for the arched window above the main entrance door. It was key to incorporate the two brand logos, brand assets such as chevrons and a fun bit of copy using the brand’s tone of voice.
Festival Signage

After some brainstorming, vinyl stickers using the brand’s chevrons were used to direct the large crowds to the four different stages/rooms.
Large Scale Banners

For the main room where a DJ was set up as well as all company stations, banners were needed to showcase the fintech brand as well as the main sponsor Clear Bank.
Stage Sets

Creating the designed stage sets for all four stages: Fintech Talents; Future Identity; FTT Embedded Finance, FTT Open Finance. All stages needed to have the logo, key elements and a dark centre/base to ensure the white slides playing on screen.
Illustrative Menus

With a large bar in the main room, attendees needed to know the drink and food options.
Using fun illustrative menus for the different beers, cocktails and food choices, it added a playful element to the branding and enabled attendees to understand the choices visually.
Framed photographs

With a photographer on hand to capture people enjoying themselves at the day 1 party, we created a bold frame that would be used on each photograph for people to take away.
Digital Campaign

Branded social cards shared daily promoted the various events and timings of the day.
Digital Campaign - Animation

In order to gain traction and showcase the event in playful ways, we used animations across LinkedIn and Instagram.