Designer

The client asked for a concept that would promote and share the availability of an office in Farringdon while using the playful brand. After extensive researching and moodboarding, I came up with 5 key concepts that could be used in a variety of deliverables such as emailers and social media campaigns and worked with an animator to bring the chosen idea to life.

The brand very much dictated the styling of the game. The map system creating the area the pacman travels around was based on where the Farringdon office was situated. The key amenities around the outside such as Leather Lane Market were accurately positioned to showcase just how convenient and full of life the area is.

The established brand inspired the colours, characters created as well as the iconography (leaves). I decided it would work well if the characters chasing the pacman were relevant to the office workspace and so went with two distinct office objects: office chair and a Macbook. It was important there were some nods to the working life while keeping the animation fun and playful too.