CONCEPT AND BRAND IDENTITY

From my experience working in property, I was inspired to create my own brand concept - putting wellness at the forefront of working life. The name ‘tempo’ refers to the pace of work and the importance of maintaining a healthy pace inside and outside the office. This workplace would implement key elements of a great work-life balance including mandatory lunch breaks, a fruit and vegetable roof garden, a mindfulness room, a yoga studio as well as an on-site masseuse. The playful typeface and graphic elements reflect the notion of movement and growth in the workplace while the colour palette showcases the holistic nature.